H57 Hoodia Announces New U.S. and International Venture with Natrol

Nutley, NJ., - New Jersey Based JEC Nutrition, manufacturers of H57 Hoodia, today announced their partnership with Natrol, Inc. (NASDAQ: NTOL), a premier manufacturer and distributor of nationally branded nutritional products to manufacture, market and distribute H57 Hoodia throughout the United States and internationally.

Through their aggressive national marketing and branding efforts, H57 Hoodia has quickly become one of the top selling diet supplements in the country.

H57 along with Natrol has also secured the rights with South African Hoodia farms to be the exclusive importer of the only authentic Hoodia in the United States going into 2007. "We are thrilled to partner with such an incredible force in the Nutrition industry," said Kelly Lockwood, CEO of JEC Nutrition and creator of H57. "In our new partnership with Natrol, H57 Hoodia will truly become a household name."

"We are delighted with this exclusive arrangement involving H57 Hoodia," said Wayne M. Bos, Natrol's President and CEO. "It is another important step in Natrol's corporate development, and demonstrates our commitment to systematic implementation of our strategic growth plans. This arrangement will strengthen our presence in one of the biggest categories, weight control, and enable Natrol to develop broader and deeper-penetrating marketing programs."

"The retailers are picking up H57 Hoodia nationally at an incredibly fast pace" added Michael Surmeian VP of Sales at NATROL. "It's a great product that produces fantastic results for people and the sales reflect that, it's a privilege to have H57 in the NATROL family."

Through this new partnership consumers can expect to see H57 in major Warehouse Clubs and "big-box" retailers throughout the country.